When it comes to selling real estate, that first impression cannot be overstated.
The science says it takes a tenth of a second to form an impression. Notably and not surprisingly, most of the cues are visual.
That said, the quality of your first impression invariably determines the success of your campaign.
True story. In September I sold to an online buyer in Hong Kong. It was unconditional within 24 hours of seeing it.
How? First impression. (With the help of particularly savvy homeowners).
This is the video…
So then, when your house goes to the market, don’t compromise in this area.
What is within your ability to do, do it.
You don’t get a second chance to make a first impression.