The Private treaty method is recommended for properties:
- Where time of sale is not an issue.
- Where the client is most comfortable with a clear price.
- Where marketing budgets are small.
Marketing with a price
- Buyers usually spend 10-15% more than they intend, therefore we don’t want to lose them before they view the home.
- Many owners put 10-15% on top to avoid ‘underselling’ however this can hinder enquiries.
- Overcoming the gap of 20-30% between the advertised price and the likely buyers’ price takes skill and experience.
- Price the property too high and we can miss our buyers.
- Price the property too low and the premium price is lost.
Excerpt from Ray White Listing Kit