A bed of nails is only tolerable because every nail is exactly the same length. But if one of those nails were to protrude even a fraction, believe me, you would know about it. That’s the point of difference. It gets all the attention. So then, when it comes to exposing your property to the […]
Marketing magic – the power of first impression
When it comes to selling real estate, that first impression cannot be overstated. The science says it takes a tenth of a second to form an impression. Notably and not surprisingly, most of the cues are visual. That said, the quality of your first impression invariably determines the success of your campaign. True story. In […]